PORTFOLIO

I'm Sam, a Creative Strategist based in Los Angeles.

I started my career as a copywriter, but my insatiable curiosity about the human condition left me craving more. A strategist was born.

For more than a decade, I’ve helped brands transform complex business challenges into opportunities for connection and creativity. I don’t simply throw stats on a slide, I design strategies that spark conversation, invite reflection and reveal truths about an audiences’ desires and motivations.

I’ve often been called a “true hybrid” strategist because of my unique career path. I’ve developed global strategic brand platforms for Fortune 500 companies and tactical organic social channel rollouts in the same month. I’ve led focus groups for Super Bowl ads while creating a TikTok-first content brief in the same week. And while I’m not a media planner, I have a passion for creating comms strategies and consumer journeys.

I enjoy any opportunity to bring strategy and creativity together to find the right ways into a challenge or audience.

When I’m not doing this for brands, I’m utilizing my skills for passion projects in other creative fields. Most recently, I co-produced my first indie feature, a modern western currently in post-production.

SAM SCHAITBERGER

VP, Strategy Director

BRAND BUILDING

Select Works

CULTURAL RELEVANCE

SOCIAL STRATEGY

BRANDED CONTENT

INFLUENCER + PR

COMMS + CSR PLANNING

Areas of Expertise

  • Brand positioning, campaign / launch strategies, annual planning, CSR comms, c

  • Brand health tracking and competitive analysis

  • Creative and concept testing (pre and post, via tools including System1, Kantar, etc.)

  • C-suite presentations / engagement, corporate comms

  • Cross-functional leadership between brand, creative, agencies, media, and other key stakeholder partners (inclusive of global and regional teams)

  • Management of annual scopes and budget tracking, close collaboration with media on media buying and allocations

  • Market research

BRAND

  • Focus groups, panels, intercepts, surveys

  • Audience segmentation work, including subculture development and persona profiles

  • Digital ethnography and social listening

  • In-store / shopper experiences and product testing

  • Trend & culture monitoring and forecasting

Quantitative and qualitative research methodologies, including…

CONSUMER

  • Development of comms goals, business objectives, consumer motivators and brand / product messaging

  • Comms frameworks, including media mapping and omni-channel consumer journeys (ex. future state, day-in-the-life etc.)

  • Content strategy, including tone-of-voice, key narratives / themes, audience and channel recommendations, and collaboration with creatives and media for execution

COMMS & CONTENT

  • Social strategies and community management playbooks

  • Leadership of social teams, including strategists, PR / influencer experts, creatives, producers and community managers

  • Platform and channel-specific best practices, creative guidance and up-to-date education

  • Analytics and reporting for social platforms and influencers (including experience with management tools like SproutSocial, HootSuite, Sprinklr, Brandwatch etc.)

  • Influencer campaign strategies, identification, briefs and platform partnerships and agency partnerships (Meltwater, Upfluence, Later, etc.)

SOCIAL & INFLUENCER

Select Clients