GREY GOOSE  GRAMMY'S
TAKE OVER

SOCIAL-FIRST

The Challenge
Once the most beloved premium vodka in the U.S., in the past decade Grey Goose’s cultural cache had dwindled, losing share-of-voice to brands like Ciroc and Tito’s. To get back into the zeigiest, Grey Goose became of a sponsor of the Grammy’s, and needed to create something that would reconnect the brand with music.

Strategic Spark
Musicians and Grey Goose share a core value: Craftmanship. Much like the perfect martini, a hit song only comes together with a mix of the right elements.

The Creative Idea
Develop social-first content that provides our Grey Goose audience with new perspectives of the GRAMMYs, through the lens of craftmanship.

Partnering three Grammy-nominated artists, we created an exclusive content series called Sound Sessions, where each artist shared how their hit songs came to be while creating a bespoke cocktail inspired by their work. Next, we partnered with influencers to take the audience behind-the-scenes during Grammy’s weekend through social videos and Stories, from the pre-festivities to getting ready for the big day to the red carpet, with cocktail moments throughout.

The Results
With this scrappy content (production budget under 20K), Grey Goose jumped to the #1 SOV across category for the month of event, surpassed KPIs for social (336%) and for PR (+110%), with tens of thousands of engagements, eclipsing all prior influencer campaigns (+266% reach).

CORONA X MLB OPENING DAY OFF

SOCIAL-FIRST

The Challenge
In Corona’s third year of their MLB partnership, they wanted to drive more buzz and social engagement around this collaboration. But breaking through the advertising noise and connecting with baseball fans requires more than just money - it requires a true understanding of the fan mindset.

Strategic Spark
MLB Opening Day feels like a national holiday to baseball fans, but instead of time-off to enjoy, fans have to sneak-watch their teams’ games at work.

The Creative Idea
With a little help from two MLB players, we sent out a rallying cry to America’s employers and employees: Take Opening Day off.

Through social content, we encouraged fans to tag their bosses on the brand’s Insta and ask off. Anyone who engaged was entered into a sweepstakes where they could win win free beer, a one year subscription to MLB.TV or tickets to Opening Day.

The Results
More than 2,000 people tagged their bosses in our Opening Day Off content, generating 4.4 million views, more than 160,000 engagements, and thousands of social mentions with a minimal media budget.

Earned Placements reached 18+ million consumers and had 100% positive sentiment. The Chicago Cubs even borrowed our idea for their own contest ;).